13 SUPER TIPS TO DRAMATICALLY IMPROVE YOUR SEARCH ENGINE RANKING
AND INCREASE TRAFFIC TO YOUR WEBSITE FOR FREE
1. USE KEYWORD FILE NAMES: By naming
your html file relevant to your keywords, you can gain a slight
advantage. This is a relatively minor aid so don't go overboard
with it.
2. AVOID USING ROBOTIC SUBMISSIONS TO THE TOP
SEARCH ENGINES: When submitting your web page
to one of the top 8 search engines, try to post your page
manually rather than using any automated software or sites
that post for you to get into the prime search engines. Many
people believe that over 70% of your hits will come from Google
and Yahoo! It's probably worth spending a considerable amount
of time trying to get a good ranking from theses search engines.
(Actually Yahoo is more like a directory than a search engine
and requires that you read their help pages about their listing
method)
3. BE SURE TO USE YOUR KEYWORDS IN YOUR PAGE TITLE:
Many search engines will look to see what words you have used
in your page title tag. It is VERY important that you include
the keywords you want to be found under in this title tag.
4. GET YOUR PAGE LINKED FROM OTHER SITES:
Some search engines will increase your relevancy if your site
is linked to from other sites. Try to establish as many links
as possible from other locations before you submit your web
page for placement.
5. AVOID USING JAVA AND FRAMES IN YOUR PAGES:
Search engine robots have a difficult time with pages containing
Java and frames (not the Java Script tip below which is ignored
by search engines). In order to establish a high relevancy
and therefore a high rank do not use these methods in the
pages you submit to the search engines.
6. THE FIRST 250 WORDS OF TEXT: Search
engine robots scrutinize the first 250 word of text in your
page for relevancy and keyword count. You must use your keywords
in the appropriate proportions in this part of your page.
Some say a 10% - 40% keyword count in this section of text
is ideal. ALWAYS start this text with the page title you used
in the title tag. Avoid keyword repetition (i.e. repeating
keywords one after the other).
7. DO NOT USE THE META REFRESH COMMAND:
This command is used to automatically transfer a page to another
without requiring reader input.
8. DO NOT USE TEXT THAT IS THE SAME COLOR AS THE
BACKGROUND: Search engines look for text that
is the same color as the background which is being used to
increase the keyword count without the reader seeing the text.
This has become a definite no no and you may be penalized
for such tactics.
9. USE LINKS CONTAINING KEYWORDS:
One way to increase a keyword count is to use a series of
working or non-working links containing a description and
link that incorporate your keywords. This also has the advantage
of providing links to other web sites from your page which
the search engines also look for.
10. USE THE IMAGE ALT TAG TO INCREASE YOUR KEYWORD
COUNT: Every image allows you to include a text
description of that image in the alt tag. Use these tags to
incorporate keywords or phrases to increase your keyword count.
Search engines do consider alt tags in their relevancy rankings.
11. USE KEYWORDS IN PLURAL: Try to
use your keywords in the plural form. Such as, CLOCKS instead
of CLOCK. A user search on the keyword CLOCK will find both
CLOCK and CLOCKS but a user search for CLOCKS will usually
not turn up pages using the keyword CLOCK in singular form.
12. KEEP META TAG DESCRIPTION TO 25 WORDS OR LESS:
Most search engines will truncate your description if it is
too long deleting possible key points you are trying to convey.
Keep your meta description to 25 words or less to avoid having
posted an incomplete message to readers.
13. KEEP META TAG KEYWORD LISTS UNDER 1000 CHARACTERS:
Keep your meta tag keyword list to under 1000 characters.
Anything more and you may have your relevancy rank penalized
by search engines. Additionally, do not repeat any one keyword
in the keyword meta tag more than three times. charge of your
website ranking and get higher search engine
ranks.
You are free to use this article on your website but please
include a link back to www.GoogleWebsite.com
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