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In
order that someone finds your website and buys your product
on the Internet it is essential to make it known to the world.
So the first thing you do is to submit to search engines.
But a search engine
listing alone does not assure you will receive any new visitors
to your Website until and unless you appear among the high
rankers. Your Website must achieve higher search engine rankings
in order that your customers are able to find your site promptly.
You will reach
higher rankings if you follow the easy steps to optimise your
website which I’ve compiled below:
1. Research Your
Keywords!
This is the single
most important aspect of search engine optimisation, so there
simply is no way out. If you don't know how your visitors
search for your product or service, then you are only guessing.
And can you imagine
a hunter who doesn’t know where to send his bullet?
I bet you don’t. Don't just assume you know how people
are going to try and find you.
Visit your competition
and look at the terms they use in the keyword tags and throughout
their pages and compile a list of keywords.
You’ll spend
a good bit of time on this because it will payoff big later.
Once you have your list, rank the phrases in order of importance
starting with the most important keyword phrase.
2. Give Your Keywords
Focus!
Now it is time
to start getting the text for your pages ready. When doing
so, you will want each of your pages to focus on one of the
keyword phrases from your list. Your homepage should focus
on your most important phrase and each subsequent subpage
should focus on another keyword phrase.
Ideally, you should
never focus on more than one or two keyword phrases per page.
Trying to focus on more than this will dilute the theme of
the page and could have a negative effect on your rankings.
3. Optimise Your
Title Tag!
The title tag is
one of the most important elements of your page. Search engines
put more weight on the title tag than any other single element
of your page. Your title tag should ALWAYS contain the keyword
phrase you have chosen to target for that page.
Keep the
tag short, no more than about 6 words generally, but make
it appealing. Make the title irresistible to your visitors
but keep it also short enough that you don't take away from
the importance of your keyword phrase.
4. K.I.S.S. - Keep
Your Pages as Simple as Possible!
Avoid overloading
your page with things such as frames, excessive javascript,
flash, too many graphics or image maps. This can have a negative
affect on your search engine rankings.
A good rule of
thumb is that the simpler the page, the better it will generally
rank. Even tables, when used too much can break up the flow
of the text on a page and hurt your chances at a top ranking.
5. Create Good
Content!
For sure you will
find top ranking sites with very little content, but you will
have a much better time getting and keeping a top ranking
with good content. This not only gives the engines more to
index, but it gives your visitors something worth to read
and absorb.
Your customers
will thank you and they will be more likely to return in the
future to do business. Don’t just compile large lists
of links – it’s not very attractive to your customers.
You should make
it to your personal rule to offer only high quality –
no matter what target group you are trying to appeal.
6. Think Big!
What does this
mean? Quite simply, it means that a site of 30 or more pages
has, at least, 6 times the chances to get a top ranking as
a site of 5 pages.
The more pages
your site has with good, solid, quality content, the more
keyword phrases you can target and the more chances you have
of achieving a top ranking.
7. Create a System
of Internal Linking!
You should be able
to get to just about any page on your site within no more
than 3 clicks. Consider creating a site map with links to
all of the pages within your site. This will assist the engines
in properly indexing your site.
When creating your
internal links try to use the actual keyword phrase that you
will be targeting on the page you are linking to as the link
text. Many engines look at the visible text of a hyperlink
as a description of the target page. If the visible text matches
the focus of that page, it will help to give that page a boost
in the rankings.
8. Build External
Link Popularity!
Even if this might
appear to be a long and arduous task, but it is crucial to
your success. All of the top engines use link popularity quite
heavily when ranking sites. It is important to note that it
is not only the quantity of links that is important but also
the quality of those links.
One link from a
site such as Yahoo is worth as much or more than 100 links
from unknown sites. Also remember, it is also important that
you link to other sites. When linking to other sites, or attempting
to get them to link to you, always shoot for sites that are
of a similar theme as your site.
9. Monitor Your
Rankings!
This is best accomplished
through a program like Rank Me, WebPosition Gold, or other
similar programs. If you see your position starting to slide,
look at your competitors sites that have overtaken you and
see if you can determine a pattern. This will tell you what
you need to do to regain your position.
10. Keep Going!
Now that your're
at this step keep at it, don’t quit. This is just the
beginning. If you don't get a top ranking right from the scratch
don't get discouraged. Therefore be consistent and patient
in your efforts.
This will establish
a basis for building a successful business online for years
to come. Heck, how did your first attempt at rideing a bike
turn out?
Give yourself some
time to get accustomed to this new field. Keep tracking your
progress, analyse your competition, and making adjustments,
and in no time at all, you will find yourself sitting among
the high rankers.
About The Author
Marcus
Schroefel is an Author, Publisher and Success Coach. Visit:
http://www.mindclicking.com.
You can get more proven traffic generating tips delivered
to your e-mail box just 5 minutes away --- for FREE by sending
a blank e-mail to: trafficgenerator@robotreply.com.
Article
Source: http://EzineArticles.com/
Read more
for higher search engine ranks:
Beginner's
Google SEO guide
Website
ranking in 7 days
Google
Pagerank and how to get it
Higher
search engine ranks
Are
you winning or losing in Google?
Google
Adwords guide
Complete
website optimization
Rank
high in Google
Improved
search engine ranks
Getting
your website listed
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