You
know the scenario. You get an occasional click from
Google
for a certain keyword. You go to find out why you aren't
getting
more clicks, and you find out that you're ranked in
the 30's,
50's, or heaven forbid, the 300's. "Great",
you think, "I
finally get ranked for a good keyword and it's a worthless
ranking".
Not
necessarily.
If
you got ranked for a keyword you wanted at all, the
game's
not over yet. If your site's content is geared towards
that
subject, you can get your ranking in search engines
increased,
at no cost. How?
The
first thing you want to do is find out how well you
are
ranked for this keyword. For Google in particular, this
used to
be a difficult chore. In the old days of 2003, you'd
spend your
valuable time doing a search on your desired keyword,
then a
sub-search for your site, and crawling through pages
of listings
to find out exactly where you stood.
Now
there is hope in the form of the following website.
Direct your browser to:
http://www.googlerankings.com/index.php
You
can use this site to find out what number you come up
for in
the Google listings, which can be very powerful information
if
used correctly. If you're ranked in the top 1000, you
have a shot
at raising your listing for that page by tweaking the
page to be
a little more relevant.
So,
secondly, you have to know how good a shot you have
at
getting a better listing. Go to:
http://www.searchguild.com/difficulty/
I
posted a tip about this a month ago, and it's also in
the free
optimization Guide I released the week of March 7th.
It tells
you how hard it is to rank well for certain keywords
in Google.
You'll need a free Google API key to use it.
Now
that you know your chances, the third piece of information
you need to know is how much traffic you can expect.
Digital
Point has a free tool that gives an approximation of
how many
hits per day a good ranking gets. Access it here:
http://www.digitalpoint.com/tools/suggestion/
Okay,
let's say everything checks out so far. You rank in
the
top 1000. The term you want won't be that hard to get,
and will
get you enough traffic per month to justify your efforts.
Our
fifth step is to take the term you chose and optimize
your page.
This
site does periodic reports on the search engines, and
their
February report gives their analysis of what the best
ranking
pages in Google have in common. And as a free bonus,
it will
also tell you what Yahoo wants. Follow the following
link for
details- http://www.gorank.com
Now
that you know what to shoot for, you need to know how
the
page you want will measure up- you need to calculate
your keyword
density. You can also do the sixth step at gorank.com
- it has a
free tool that will calculate it for you. Prepare your
page with
that in mind, re-upload, and you're almost done.
Great,
you're all set. Now you should submit your site to
Google, right?
Wrong.
Absolutely not. If you can help it, you should never,
ever submit any page of your site to Google. Let it
find you.
HOW it finds you can affect your page rank. I don't
mean that
there is a standard penalty for submitting. There's
been
speculation on that for a while but I have yet to prove
it
matters.
What
I DO know from personal experience and testing on my
member's sites, is that getting the Googlebot search
engine
spider to happen upon your site shaves up to 6 weeks
off the
standard time it takes for indexing. You can show up
in Google
in as little as 4 days.
Which
site links to you can also affect your Google PageRank.
While this is not as important as it once was, it still
carries
significant weight- my site didn't start getting spidered
on a
daily basis until my Page Rank increased to 5.
So
even if the spider comes to your site on a Monthly basis,
you're better off waiting for the spider to come back
by. That's
the seventh step, let your page be re-discovered with
it's great
new changes.
And
yes, there's an even faster, better way to get Google.com's
search engine spider to re-index that page, but that's
another
article, isn't it?
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or
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to get more time-tested
information on getting Free Quality Traffic to Your
Site.
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